Join us in building a brand with heart, and a business with real commercial substance.

📍 Location: Hybrid (remote-first, with occasional meetups in Stratford-upon-Avon or London)

⏳ Commitment: Part-time (~24h/week)

💫 A chance to build a brand that begins with heart and grows with purpose

Coeur et Maman means “heart and mother” — and that’s exactly what this business is rooted in. We’re a design-led lifestyle brand helping young families create meaningful traditions through heirloom-quality décor, gifts, and keepsakes.

We’re now looking for a Chief Marketing Officer — someone with deep marketing experience and a strategic, commercially minded approach to help us grow. This isn’t a job. It’s an invitation to shape a brand from day one and to build a business that’s as considered behind the scenes as it is on the surface.

What You’ll Bring & Lead

This is a senior marketing leadership role for someone with hands-on experience building or scaling DTC brands (particularly in lifestyle, interiors, or luxury retail) who’s now ready to apply that expertise in a more personal, invested way.

You'll shape and drive our marketing strategy alongside the founder, with oversight across both B2C and B2B activity. Your scope will include:

📌 Brand & Content – Crafting our brand narrative, building a consistent visual and verbal identity across all touchpoints, and leading the content calendar

📈 Growth Marketing – Planning and executing campaigns across Instagram, Pinterest, email, and influencer partnerships to build awareness and drive sales

🛍️ Wholesale & B2B – Identifying and approaching aligned retailers and partners to build a high-quality network of stockists

📊 Performance Tracking – Setting KPIs, analysing performance, and refining campaigns based on customer behaviour and ROI

Our Foundation

We’ve taken a thoughtful approach to early-stage product development. The creative direction is strong, the brand has found its voice, and the first collections are live. We’ve built an agile operating model that keeps overheads low, limits inventory risk, and allows us to test and iterate new SKUs without heavy upfront investment.

Coeur et Maman is about emotional connection and storytelling, but beneath that is a business built on careful, long-term thinking.

Meet the Founder

I started Coeur et Maman after leaving a 16-year career as an actuary. On paper, it looked like a bold move. In reality, it was the most strategic decision I’ve ever made.

What began as a personal response to the identity shift of early motherhood has grown into a brand that supports families through life’s most formative moments with beauty, purpose, and practicality.

I bring a strong foundation in data, forecasting and commercial planning, alongside the empathy and insight that comes from lived experience. From financial modelling to customer journey mapping, I’m comfortable with both detail and direction. What I’m looking for now is a partner with complementary strengths — someone who can lead on the brand and marketing side with equal clarity and care.

How this works

This is a sweat equity opportunity. That means:

💡 You’ll be investing your time and expertise in return for a meaningful equity stake

🛠 We’ll build the next phase of the business collaboratively, with full transparency

⏳ The role is flexible and can be structured around other professional or personal commitments

📉 There’s no salary at this stage, but as the business grows, so will the scope for future reward

Interested?

If you’re ready to build something of your own — something thoughtful, purposeful and commercially ambitious, I’d love to connect.

This is less about applying for a job and more about exploring a shared vision. Let’s have a conversation about what matters to you, what we’re building here, and whether this could be the beginning of something meaningful for us both.