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Purpose-Driven Pet Brand: Social Media Role for Cat-Loving Creatives

Brighton and Hove / Remote

Description

🐱 Be the Social Voice of CLEVER TAILS

We're not just another pet brand—we’re a joyful, British-born venture with a big heart and even bigger ambitions. Our mission? To bring delight, enrichment, and charm to pets and their humans with high-quality, electronic toys that are as fun to film as they are to play with.

Our debut product, Sammy the Seagull, a USB-rechargeable, motion-activated cat toy is ready to hit the market. The trademark is secured, packaging is done, Amazon listings are prepped, and now we’re looking for a cat-loving, content-savvy co-creator to help us launch with impact. I’m looking for someone who’s excited to grow something from the ground up with the potential for long-term collaboration, sweat equity, or monthly payments after a 6-month trial.

šŸ‘©ā€šŸ’» The Role: Social Media Co-Creator

This isn’t just a job, it’s a partnership. You’ll work closely with me (a growth consultant who’s generated Ā£15.8M+ in client profits) to build our social presence from the ground up.

Your Responsibilities:

  • Own and grow the CLEVER TAILS social media presence (Instagram, TikTok, Facebook)
  • Create short-form, scroll-stopping content that resonates with pet lovers
  • Run a playful giveaway campaign using free toys to generate buzz and content
  • Connect social content to our Amazon store to support early sales
  • Contribute strategy, creativity, and personality—this is your brand too

šŸ™‹ Ideal Candidate

  • A cat lover (and ideally owner) who naturally ā€œgetsā€ the pet parent mindset
  • Comfortable on camera, creative with content, and confident across platforms
  • Has hands-on experience (personal, professional, or via training like TechPixies)
  • Driven, collaborative, and excited to shape something from day one
  • Aligned with our values: creativity, community, kindness, and fun

šŸ’” Why CLEVER TAILS?

There’s a real gap in the UK market for pet toys that are smart, social-friendly, and joyfully designed. CLEVER TAILS fills that space with products that are:

  • Motion-activated, USB-rechargeable, and great for interactive play
  • Beautifully packaged using FSC-certified materials
  • Designed with a sense of humour and a whole lot of heart
  • Built for visibility—designed to go viral and be shared

We’re aiming for Ā£10 million in net sales in 5 years, with at least 2% donated to charity, starting with the Brain Tumour Society in memory of someone close to my heart.

🌱 What’s Already Set Up

āœ… Brand name & trademark
āœ… Logo and packaging
āœ… Product ready to ship
āœ… Social handles secured
āœ… Weekly founder support & strategic guidance
āœ… Clear vision, values, and roadmap

ā¤ļø A Personal Note from the Founder

Twelve years ago, I launched a consultancy while raising two toddlers, and built it into a business that has supported global brands and ambitious SMEs alike. But CLEVER TAILS is the dream I’ve waited to launch: a joyful brand built around pets, purpose, and play.

This is your chance to shape something meaningful, with equity on the table and the potential for long-term collaboration. If you’re ready to co-create, grow, and make some pet-loving magic—let’s talk.

Feel free to check me out at:
šŸ”— interimsalesconsultant.co.uk
šŸ”— LinkedIn: taniasierrameasures

Opportunity Highlights

  • Skills: Ideal Candidate: • Loves and owns cats • Is ready to start posting and has some previous social media experience • Is proactive, collaborative, and ready to get stuck in!
  • Experience: Hands-on experience in social media—whether through direct work or a course like TechPixies. Confident across platforms such as TikTok and Instagram, and above all, a proactive do-er who thrives in fast-paced environments. We’re looking for someone who not only executes with energy and creativity, but also brings strategic thinking to the table. Someone whose ideas we’re excited to be influenced by, as much as their ability to get things done
  • Language Requirements: English - fluent
  • Equity: 5% Or Less
  • Weekly Hours: 8-16h
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Company profile

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Clever Tails

https://interimsalesconsultant.co.uk

Elevator pitch :

Twelve years ago, as a mother of two under three, I faced the challenge so many women do - balancing motherhood with ambition. Determined not to choose between them, I founded Interim Sales Consultants, a freelance firm that has since helped clients generate over Ā£15.8 million in profits across Spain and the UK. Now, with a proven track record in B2B and B2C success, including two pet care brands, it’s time to launch my own. Introducing CLEVER TAILS: a British-born brand of fun, quality, electronic cat and dog toys designed to delight pets and their humans. Our debut product, 'Sammy the Seagull' is trademarked, fully developed, and ready to launch. Our vision is bold: Ā£10 million in net sales within five years, with a minimum of 2% pledged to charity, starting with the Brain Tumour Society in memory of someone close to my heart. We’re here to do the right thing, build joyfully different products, and put our customers at the heart of everything.

Current stage :

CLEVER TAILS is trademarked and UK-launched. First product ready, packaging done, Amazon debut pending.

Profit type :

Profit

Inspiration :

After 20+ years leading growth for global giants and ambitious SMEs, I’m now launching a brand that’s close to my heart that’s bold and exciting. Feel free to check me out at šŸ”— www.interimsalesconsultant.co.uk šŸ”— LinkedIn: taniasierrameasures

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