Digital Marketing Specialist: Shape the Future of Legacy Preservation with Hello Nova.
UK
Description
Are you passionate about making a lasting impact? As a Digital Marketing Specialist at Hello Nova, you’ll be part of a mission to preserve family legacies and memories for future generations. This isn’t just about driving downloads... it’s about telling stories, building communities, and shaping the future of memory preservation. If you're excited about the intersection of digital marketing, tech, and purpose-driven work, we want to talk to you! With your sweat equity investment in Hello Nova’s future, you won’t just be executing marketing strategies; you’ll be shaping the trajectory of a rapidly growing platform. Sweat equity means you’re not just a team member; you’re a stakeholder, with the chance to earn a meaningful share in a startup poised for success. 🌟
Join Hello Nova as we build something meaningful and exciting! We're looking for passionate, creative thinkers who love big ideas and want to be part of a dynamic, fast-growing team. You'll help shape the future of memory preservation, define your own role, and grow alongside us as we scale. Expect flexibility; whether that means working remotely, setting your own hours, or collaborating with amazing talent across the globe - we currently work from Dubai, London and Brighton and we've never met in person, yet we've achieved so much!!
We believe in a culture of innovation, trust, and fun, where your voice truly matters. Ready to make an impact? Let’s create something unforgettable together!
Our app is already live on iOS with 100+ users. Android development well on it's way... in addition to a 'Beneficiary Hub' to enable loved ones to easily gain access to the memories and diary entires that have been lovingly preserved for them!
The Opportunity Legacy preservation is a rapidly evolving sector, with growing interest in apps that help users store memories, family history, and personal milestones.
Hello Nova is at the forefront of this movement, offering an innovative platform that connects tech with human emotion. As our Digital Marketing Specialist, you’ll have the opportunity to craft and execute strategies that don’t just grow our user base, but also bring real value to people’s lives.
Strategy Development: Develop and execute a digital marketing strategy designed to drive app downloads and deepen user engagement, focusing on content that resonates with people looking to preserve memories. This includes using SEO, targeted content marketing, and paid social campaigns to connect with Hello Nova’s core audience - people who are passionate about saving and sharing their stories.
Social Media Campaigns: Lead creative social media campaigns across Instagram, TikTok, and LinkedIn that capture the emotional impact of Hello Nova’s mission. Focus on real, human-centered stories and encourage followers to share their own experiences with memory preservation.
Content Creation: Help shape Hello Nova’s narrative by developing compelling content like blog posts, videos, and user testimonials that showcase the app’s role in keeping precious memories alive. Your creativity will help build a brand that touches hearts.
Paid Advertising: Design, launch, and optimise paid advertising campaigns (Google Ads, Facebook Ads, etc.) focused on driving app downloads and growing Hello Nova's user base. Your goal will be reaching those who need the app the most—people who long to preserve moments with loved ones.
Email Marketing: Craft personalised, thoughtful email marketing campaigns that nurture new users and keep existing ones engaged. Highlight success stories, app updates, and the heartfelt ways people are using Hello Nova.
Analytics & Reporting: Monitor all digital marketing activities with a sharp eye on KPIs like engagement, conversion rates, and cost per acquisition. Provide data-driven insights and recommendations to continuously refine our marketing efforts.
Community Engagement: Build an online community that’s as passionate about memories as we are. Foster user-generated content, engage with users personally, and use their feedback to fine-tune marketing and app features, making Hello Nova even more impactful.
Partnerships & Influencers: Identify and collaborate with influencers, creators, and partners who share Hello Nova’s mission. Form partnerships that expand our reach and tell our story in ways that resonate with a broader audience.
Opportunity Highlights
- Skills: Digital Strategy & Campaigns: You’ll lead the charge in creating and executing digital marketing campaigns across social media, SEO, and paid ads. Your focus? Aligning efforts with Hello Nova's mission to drive growth and engagement. Content Creation & Storytelling: Bring our story to life! You'll craft emotional, impactful content across blogs, videos, and social media that connects deeply with our audience. SEO & SEM: Help us shine online by optimising content for search engines and using SEO/SEM strategies to boost visibility and drive organic traffic. Social Media Management: Manage our presence on platforms like Instagram, TikTok, and LinkedIn, creating content that excites, engages, and converts followers into passionate users. Analytics & Reporting: You’ll track the numbers, analyse performance, and turn data into insights, fine-tuning campaigns for even better results. Paid Advertising: Run PPC campaigns on Google and Facebook, optimising for installs and engagement. Email Marketing: Create engaging email campaigns that keep users excited about Hello Nova, using tools like Mail chimp or HubSpot to nurture relationships. Influencer & Partnership Outreach: Help us grow by identifying influencers and partners who can tell our story to their audiences in a genuine, authentic way. Creative Problem-Solving: Think outside the box to create innovative marketing solutions that connect with our audience and adapt to changing trends.
- Experience: Technology/SaaS: As Hello Nova is a tech-driven platform, familiarity with marketing apps or software-as-a-service (SaaS) solutions is crucial. The candidate should understand user acquisition, engagement, and retention in digital products. Ancestry/Family History: Experience in the ancestry, genealogy, or memory preservation sectors would be beneficial, but not essential. The candidate should understand how to connect with audiences interested in family legacies and history. Healthcare & Wellness: As Hello Nova potentially ties into memory preservation for elderly care or those with memory-related conditions, experience in healthcare or wellness marketing, especially targeting emotional, family-centred narratives, could be highly valuable. Digital Media & Content Platforms: Experience with digital media companies or content-driven platforms will help the candidate manage content strategy and digital storytelling to drive engagement. Consumer Apps: Knowledge of marketing consumer-facing apps, particularly those with gamification or social elements, will be a great asset. The candidate should know how to build awareness and boost downloads for apps used by everyday users.
- Language Requirements: Fluency in English: Candidates must be fluent in English, with strong reading, writing, and speaking skills. This fluency is essential for creating compelling content, effectively communicating ideas, and engaging with our audience in a meaningful way.
- Equity: Open For Discussion
- Weekly Hours: >24h
Company profile
HELLONOVA LTD
https://www.hellonova.co.uk/
Elevator pitch :
We all wish we’d had the opportunity to get to know someone a little better while they were alive; it’s a universal longing. Imagine then, changing that for the future, by capturing the voices, stories, and wisdom of your loved ones; not just for today but for future generations to cherish. That’s the magic of Hello Nova! Our app effortlessly turns personal memories and family histories into dynamic, interactive legacies. Whether it’s a heartwarming anecdote or life-changing advice, Hello Nova guides users in documenting and sharing these moments privately and securely, ensuring they endure through time. With Nova’s smart-search capabilities, future generations will have instant access to the right stories, presented in a way that feels authentic and meaningful. It’s not just about voices; it’s about truly shaping the way in which future generations will engage with legacies of the past. It’s ancestry with soul and long overdue!
Current stage :
Pre-Seed
Profit type :
Profit
Inspiration :
The inspiration behind Hello Nova stems from the desire to preserve the voices, stories, and wisdom of loved ones in a way that feels personal, intimate, and enduring. It’s built on the understanding that family legacies aren’t just about facts and dates, but about the emotions, warmth, and nuances of the people who came before us. In a world where so much of our communication is fleeting, Hello Nova reimagines the act of capturing memories and wisdom, transforming it from a static process into something interactive and soulful. The founders likely saw the disconnect between current ancestry tools, which focus largely on data collection, and the deeper emotional connection that could be fostered by preserving voices, personal stories, and heartfelt advice. Hello Nova is inspired by the longstanding tradition of storytelling, passed down through generations, while leveraging modern technology to make it easier and more secure to record, store, and share those memories. By bringing gamification into the process and making it accessible for all tech levels, Hello Nova taps into the deep human need to preserve and connect across time, with the essence of who we are remaining intact. The app was designed to help families bridge the gap between generations, offering a way to create an audio-based family archive that feels alive and can be accessed and enjoyed for generations to come.
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