Commercial Co-Founder, Consumer LegalTech with B2B Partnership Potential

RightReply.me helps UK motorists understand and respond to private parking charges.

Users upload their notice, or a later-stage document if the case has already escalated, and answer a few questions. The product identifies the stage of the case, checks for relevant legal and procedural issues, highlights important deadlines and drafts an appropriate response.

Every case begins with a free scan. Users then make a one-off payment if they want to generate the relevant appeal, response or court-stage document.

Private parking companies requested access to 16.9 million vehicle keeper records from the DVLA in 2025/26, equivalent to more than 46,000 requests a day. Many motorists either pay without checking whether the charge is valid or spend hours searching forums for advice. RightReply gives them a clearer, faster and more structured way to understand their options.

Where we are

The product is live and has attracted 25 early users entirely through word of mouth, with no paid advertising. The next commercial milestone is proving a repeatable conversion path from free scans to paid documents.

I have spent two years researching the relevant law, speaking with solicitors and learning directly from people who have received private parking charges. The product is also supported by an independent legal adviser when a case requires additional legal input. The initial B2B opportunity is to distribute RightReply through organisations that support or manage drivers at scale. Potential partners include fleet and leasing businesses, vehicle rental companies, motoring organisations and employers. The commercial model could include referral partnerships, prepaid case packages or paid partner access. Identifying and validating the strongest route will be one of the commercial co-founder’s first priorities.

What you would own

I am looking for a commercial co-founder to turn a working product into a repeatable and sustainable business. You would lead the commercial side of RightReply and work alongside me as a core operating partner. You would have genuine influence over what we build, how we position it and where the company goes.

Your responsibilities would include:

• Developing our pricing, packaging and monetisation strategy, particularly the conversion from free scans to paid responses
• Identifying and testing acquisition channels
• Building commercial partnerships and a measurable pipeline
• Speaking directly with users and potential partners
• Turning market feedback into positioning, product and pricing decisions
• Owning growth targets and the commercial funnel
• Preparing the business for fundraising when the evidence supports it

What I bring

• A live product with real users, built and maintained by me
• Two years of legal, product and market research
• Access to an independent legal adviser when a case requires one
• More than 15 years of experience in data, AI and enterprise technology delivery
• Experience delivering technology and data solutions with major brands,
• The technical capability to build, test and improve the product without waiting for an external development team

You would be commercialising a working product, not waiting for one to be built.

Who I am looking for

You have built revenue, partnerships or a go-to-market system in an early-stage environment where there was no established playbook. Experience in consumer technology, SaaS, legaltech, fintech, regtech or mobility would be useful. However, commercial judgement, initiative and follow-through matter more than the sector names on your CV.

You should be comfortable:

• Starting conversations with potential customers and partners
• Testing offers, pricing and messaging
• Running conversion experiments on a live product
• Making sensible decisions with incomplete data
• Building a repeatable commercial process from the ground up
• Moving between strategy and hands-on execution

You are honest, direct, resilient and practical. You care about consumer trust because people often arrive at RightReply feeling stressed, confused and already out of pocket.

You can challenge an idea constructively, make decisions without unnecessary drama and would rather help build the company than advise from the sidelines.

About the founder

Hi, I am Abiodun, a data and AI leader and technology entrepreneur

I have spent more than 15 years working in technology. My work has ranged from architecting enterprise data platforms to designing modern AI and agentic systems, always with a focus on producing measurable business outcomes. I have delivered solutions across retail, financial services, property, travel and insurance etc

When I am not solving complex technology problems, you will probably find me dancing the salsa somewhere unexpected 🕺

The offer

The role offers 12% to 16% equity, vesting over four years with a one-year cliff and monthly vesting thereafter. The final allocation will reflect your experience, time commitment, responsibilities and expected contribution. Detailed terms, including appropriate leaver provisions, will be agreed following mutual due diligence. This is a genuine co-founder role with meaningful ownership, responsibility and influence. It is not an advisory position or a salaried commercial role at this stage.