The design for Used and Loved was made 5 years ago, and we really need to update the branding/design.

We are about to (potentially) split our business into two areas, a second-hand search engine – for everything second-hand, which we can keep the current design etc… for now.

Our priority is for the curated second-hand fashion arm of the business. We want to really narrow down the branding to talk to this audience, which we think will look amazing, we just need help.

Sweat equity seems like a great option for us, because if there is a brand/designer out there who is passionate about making a difference (the success of our startup will mean we’ll be reducing the overconsumption of new fashion), and will be rewarded with a piece of the pie. We have huge plans for the business.

About the founder

My motivations are in equal measure. My vision is to have the biggest impact on the planet as I can and to change an industry with so much room for improvement, and I am also driven by financial success. This is partly to have a comfortable life but also because we plan on investing in other green projects to have an even more significant impact on climate change. We don’t believe the government will ever do enough, fast enough, so we need to be part of and drive the solutions.