nuala is the new AI-powered workplace benefit empowering women with the tools to progress in their careers.

As a b2b2c product, we help HRs uncover what is holding women back at work – and what to do about it - so they can take action and improve retention.

The opportunity

Companies measure their gender pay gap and their female retention. Most are still struggling to fix the conditions causing them — workplace culture, career progression, AI capability.

AI is raising the bar for what it takes to progress. Women's share of core European tech roles just fell again, from 22% to 19% (McKinsey, 2026). Without equal access to AI skills and opportunity, the gaps get wider, not smaller.

nuala closes the loop. For her: a private, personalised gap report and an AI assistant that helps her act on it. For the employer: an anonymised, aggregated view of where women are getting stuck, and what to do about it.

It's a continuous, intelligent feedback loop between women and their employer: measure, understand, act, show what changed, repeat. Quarterly, not once a year. The connection is the product.

Why this is a category of one

Compliance and pay-transparency vendors have zero brand permission with women. All-in-one HRIS platforms face the same trust issue from the employees they survey. Learning and growth tools are owned by her, but don't touch compliance. nuala is the only platform built for women that solves both sides at once, in one connected system.

Traction so far

Pre-seed, actively testing the product with real users. SEIS Advance Assurance secured. Shortlisted for "Best Use of AI to Support Women in Tech" at the Women in Tech Employer Awards 2026 — before we've even launched.

The ask

I'm looking for a technical co-founder to build this from the ground up. A partner, not a hire. You'd own:

• Engineering across the stack
• The MVP build, end to end
• Responsible AI design at the core of the product

In return, you'd shape product direction and the pre-seed raise alongside me.

Why now, and why me

I've spent 25+ years in copywriting and content strategy, mostly in fintech and HR tech — the world nuala sells into. I've already built the brand, the voice, the positioning, and a bit of a name in the Women in Tech and AI-for-good space. What I don't have yet is the technical co-founder to build it with..

Who I'm looking for

10+ years in technical roles, ideally with early-stage startup experience. Someone who wants genuine ownership of a mission, not a brief.

The stake

A genuine stake — vesting agreed together